Up on the ice roads, you and your truck work together like a team. Watch Lisa Kelly from History® Network’s Ice Road Truckers® as she explains the Alaskan way to get the job done.
Lisa Kelly, star of the Histroy Channel’s Ice Road Truckers series, has joined Chevron’s “Reality of Delo” campaign, a modern take on testimonials intended to influence heavy duty diesel equipment users about the benefits of Delo heavy duty motor oil (HDMO).
Kelly, a career truck driver, says she is a long time Delo user.
“I have relied on Delo since I began my career in trucking,” she says. “I drive some of the deadliest roads in the world. I can’t take chances on oils. I need to know I’ve got the most durable, reliable and toughest lubricants in my truck. An oil that I can count on to protect my truck even in the harshest conditions. Up on the ice roads, Delo is just what we use.”
Jackson Oil hosted the Chevron Delo Truck on Friday, September 19th. The state-of-the-art interior experience offered lots of attention-drawing features including:
Nineteen interactive educational stations including touch screen videos and product presentations.
Detroit Diesel cut-away engine to illustrate latest in technology.
A video booth to capture and share visitors’ Delo experience.
The interactive truck was a great way to showcase premium Delo engine oils, lubricants, and coolants. The truck started an open dialog between the customers and their salesman. After the customers were done touring the truck, the salesman took them through our other 6 booths. The booths were Fuel Polishing, Racing, DEF (Diesel Exhaust Fluid), Equipment/FuelMaster, Polaris – oil/lubricant analysis, and Palmer Trucks.
The Fuel Polishing/Filtering booth was led by Mike Klepfer, our fuel filtering guru! He was able to not only talk about the benefits of being on a fuel filtering program, but he was able to show the benefits. He took the customers through the truck and explained how the fuel is transferred from the tank and filtered through from start to finish.
The Racing booth was led by the race master herself, Diane Poff. She explained our racing program and our race sponsorship (find out more here: http://jacksonoilsolvents.com/services/24-hour-race-station/). Also, she was able to showcase our full line of VP Racing Products and our 24-hour Race Station.
The DEF booth was led by Keith Huff, the creator of DEF-Depot. Keith went through the importance of being pure to the tank by showing the customers how we are able to keep the product pure. To watch a short video on DEF visit: http://www.youtube.com/watch?v=LvU-uE_h7HM. To learn more about DEF-Depot visit: www.def-depot.com.
The equipment booth was led by 3 talented equipment and FuelMaster specialists: Jodie Brill, Randy Collier, and Rob Horton. FuelMaster is an automated fuel management system that can be customized to a customer’s needs; such as smartcard (memory chip card), PROKEE® (memory chip key), credit card reader, keypad only, fleet card, AIM2 passive fueling (radio frequency device inside the vehicle with RFID Tags), mobile fueling for tanker trucks, car wash activation and gate openers just to name a few.
The Fluid Analysis booth was held down by Christine from Polaris Laboratories. She explained an effectively executed fluid analysis program eliminates the guesswork, risk and reactionary nature of your maintenance department. By learning to trust the power of the data, you can save millions of dollars by catching and monitoring problems before they become catastrophes, making unplanned downtime a thing of the past and even reducing the frequency of your current fluid changes.
The final booth we had was Palmer Trucks and the ever so talented salesman John Cummings manned this booth. He also brought a Kenworth tractor to show that in all Kenworth tractors, they are serviced with Chevron Delo XLE 400 10W30. For more information on Palmer Trucks visit: www.palmertrucks.com
Everyone that went to each booth and had their punch cards completed was eligible to be entered into Jackson Oil & Solvents grand prize drawing. The grand prize was a Green Egg Grill and the lucky winner was Mike Chapman from Milestone!
We would like to thank everyone that came to the event and helped make it all possible. Overall we had a great day!